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10 free media relations tools
Low cost PR I often get asked what free tools are available to those who are setting up a press office function in their organisation. Here are some of my favourite free tools for PR: 1....
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Favourite PR examples from 2014
I love hearing about good PR case histories that I can share in my training and workshops. This year, I’ve chosen my favourite PR examples and campaigns from those that work well across digital and...
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Want to be a better PR manager? Use words that work.
Pic courtesy of Stuart Miles The world of public relations is being woo-ed by all things visual but we often forget that small words carry the biggest meaning, particularly when managing people. Some...
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How to pitch to media
Pitching to media, start reading Want to know how to pitch to the media? Pitching to journalists is a key element of any PR role yet it’s becoming harder to get through and get noticed. But before you...
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White lies are black in PR ethics
White lies are unethical Navigating through the grey area of what is right and wrong can be difficult for PR practitioners. The CIPR’s Ethics Month activities reminded me of the challenges we face in...
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Favourite PR examples from 2015
I love gathering good PR case histories to use in my training and workshops. This year, I’ve chosen some of my favourite PR examples to reflect the variety of ways in which PR can be integrated with...
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Creating PR stories. It’s SIMPLES!
It’s SIMPLES! My PR students and learners often ask for a handy toolbox of techniques that they can take away to use for creating their own PR stories. So, I developed this acronym of the letters S I...
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How to write PR objectives
Much has been written on the importance of setting measurable PR objectives when planning public relations campaigns, so I will keep this simple. Here are 20 specific and measurable PR objectives with...
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How to be account management-ready
You’ve just been given a PR account management responsibility – so how can you get off to a good start? I’ve always thrown myself into any new role enthusiastically but I came stressed and overloaded...
View ArticleTEDx talks for PR managers
PR managers need to be more multi-skilled than ever to handle the complexity of working under pressure to account manage campaigns and lead teams. Here are five of my favourite TEDx talks to help...
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