Clik here to view.
Favourite PR examples from 2013
I love gathering good PR case histories to use in my training and workshops. This year, I’ve chosen my favourite PR examples and campaigns from those that have used powerful imagery and video to create...
View ArticleClik here to view.
PR strategy explained
What’s your strategy? Everyone seems to have a strategy these days. In the public relations industry, it is one of the most over used terms and many of the courses that I’m asked to run involve some...
View ArticleClik here to view.
Pitching for PR business
Pitching – don’t leave it to chance When I ask PR account managers what they write first when creating a public relations proposal, they often answer – page or slide one. And when prompted further,...
View ArticleClik here to view.
How to set clear PR objectives
Use PR objectives to signpost a clear outcome I’m in the middle of judging the CIPR Excellence awards and finding that many entries are still using vague objectives. Objective setting is a crucial...
View ArticleClik here to view.
3 steps to proof reading on screen
Take care – when proofing on screen We’ve all got so used to consuming such a huge volume of words on screen, tablet and mobile – that skim reading is the default. So, how do busy PR’s step into...
View ArticleClik here to view.
10 alternatives to the press release
Earning media coverage remains a key task for many PR’s involved in media relations but a press release isn’t always the best tool for the job. Here are some press release alternatives to help when...
View Article5 essentials every PR campaign should have
As communication disciplines converge, those working in public relations are finding that they need to think smarter when it comes to ensuring PR has a place at the top table. Here are my five...
View ArticleClik here to view.
10 free media relations tools
Low cost PR I often get asked what free tools are available to those who are setting up a press office function in their organisation. Here are some of my favourite free tools for PR: 1....
View ArticleClik here to view.
Favourite PR examples from 2014
I love hearing about good PR case histories that I can share in my training and workshops. This year, I’ve chosen my favourite PR examples and campaigns from those that work well across digital and...
View ArticleClik here to view.
Want to be a better PR manager? Use words that work.
Pic courtesy of Stuart Miles The world of public relations is being woo-ed by all things visual but we often forget that small words carry the biggest meaning, particularly when managing people. Some...
View ArticleClik here to view.
How to pitch to media
Pitching to media, start reading Want to know how to pitch to the media? Pitching to journalists is a key element of any PR role yet it’s becoming harder to get through and get noticed. But before you...
View ArticleClik here to view.
White lies are black in PR ethics
White lies are unethical Navigating through the grey area of what is right and wrong can be difficult for PR practitioners. The CIPR’s Ethics Month activities reminded me of the challenges we face in...
View ArticleClik here to view.
Favourite PR examples from 2015
I love gathering good PR case histories to use in my training and workshops. This year, I’ve chosen some of my favourite PR examples to reflect the variety of ways in which PR can be integrated with...
View ArticleClik here to view.
Creating PR stories. It’s SIMPLES!
It’s SIMPLES! My PR students and learners often ask for a handy toolbox of techniques that they can take away to use for creating their own PR stories. So, I developed this acronym of the letters S I...
View ArticleClik here to view.
How to write PR objectives
Much has been written on the importance of setting measurable PR objectives when planning public relations campaigns, so I will keep this simple. Here are 20 specific and measurable PR objectives with...
View ArticleClik here to view.
How to be account management-ready
You’ve just been given a PR account management responsibility – so how can you get off to a good start? I’ve always thrown myself into any new role enthusiastically but I came stressed and overloaded...
View ArticleTEDx talks for PR managers
PR managers need to be more multi-skilled than ever to handle the complexity of working under pressure to account manage campaigns and lead teams. Here are five of my favourite TEDx talks to help...
View Article